Rich Hohne is a 29-year resident of SW Montana and currently the Chief Marketing Officer at Skwala, an upstart fly fishing apparel brand based in Bozeman. Prior to Skwala, Rich served as Director of Brand + Consumer Experience at Oboz Footwear where he oversaw all marketing and promotional vehicles for the Bozeman-based brand. Rich also served as Sr. Director of Marketing & Brand Management at Simms Fishing Products in Bozeman and he worked in Big Sky at Moonlight Basin where he ran the marketing and sales departments and was instrumental in the launch of the ski resort operations in 2003. Rich is very active in local and national conservation causes and local non-profits, including an 8-year stint on the board of Big Sky Youth Empowerment. Rich is a native of Los Angeles and graduated from Claremont McKenna College in southern California with a double major in History and German. You will likely find him seeking out great fishing holes or hanging out with amazing wife and his red heeler partner in crime.